So Activision has killed off a major franchise. While there were too many Guitar Hero games, one wonders whether the music genre would be stronger and Guitar Hero still alive had Activision not ordered so many instalments of the game and from a consumer perspective - there is only so much plastic you can have in your house. Unless you are Katie Price. Not only have they axed Guitar Hero but also the other "Hero" games including Band Hero and DJ Hero. They've also got rid of other franchises and game studios in favour of Call of Duty and their partnership with Blizzard. While some may feel glad that Guitar Hero is no more, it is a shame that over 500 people no longer have their jobs and suggests that the industry is in a more fragile state than ever. My hope is that Activision publishes the next Call of Duty only for it to be a dud and not sell, leaving them nothing else to lean back on. Of course this won't happen.
The problem Activision has is they can't control their human resources properly. Whenever a fresh pair of eyes enters the fray, the evil overlords at the top quickly swoop down and remove the eagerness of change. Just look at their little battle with the guys at Infinity Ward, when they attempted something new they were instantly booted out. The industry needs innovation and Activision refuses to cooperate. My hope is that by the time I graduate from this course that executives have seen the light, they will be keen to look at new talent and embrace them with open arms to lead the industry forward rather than living in this horrible dark time of sequel after sequel. Unfortunately I don't think this is going to happen.
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| Guitar Hero is no more |
Dan
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